Successful Marketing Strategies & How Word of Mouth Advertising Comes into Play
Successful marketing strategies can vary based on your type of business, the ultimate reason behind your Marketing strategies and who your audience is. But regardless of to whom you are trying to tap on the shoulder or what message you are trying to send, word of mouth advertising just can’t be beat. For more elaboration on the importance of intertwining word of mouth advertising into your marketing strategies, please see: Event Launch Communications
The point is you should look into ways of creating positive word of mouth advertising and combine it with your overall marketing strategies and have the buzz about you and your business spread like wildfire. Except this will be the kind of wildfire you don’t want to put out. You’ll want it to keep going and going and going, just like the Energizer bunny.
The Art of Promoting Word of Mouth Advertising
Why is word of mouth advertising so important to your overall marketing campaign? Because it is so personal. What do you think makes someone tick more? Reading about an event or having someone who was at the event tell them with emotion and expression how great it was? A recommendation from a known and trusted person versus a lifeless review has such a positive impact on the one receiving the message. It’s what is known as “tugging on the heart strings.”
How to do this? Make something work talking about. It can even be something simple and is supposed to be done anyway. As Dan Kennedy, copywriting and marketing guru, says: Disney knows how this is done. Their unique spin? Cleanliness. Something that is supposed to be done anyway.
They keep their parks so clean that people talk about it. When filling out surveys on what impressed them the most about their visit to Disney, it is almost never the mouse. It is almost always how clean the parks are kept. So Disney has evolved their cleaning tactics to be more than just cleaning. It is part of their marketing campaign and the largest word of mouth advertising they get. And it’s pretty loud.
If you are having an event launch, be sure to get the loud roar going ahead of time in order to bring more into your doors on that big night. More on creating a buzz in advance here: Word of Mouth Advertising Buzzz
This type of advertising is all over the place. It’s called “Slice of Life” and you yourself have seen it in TV commercials. It’s the commercials you see everyday where someone is telling a friend about how great a product is. Whether it’s laundry detergent or a new hospital, this type of advertising is supremely powerful.
There are many ways to stimulate your business and get some pop back into your sales step. Or it may be the initial pop of a new business you are looking to juice up. Whatever the purpose, have a plan, have a marketing strategy, have a focus, have all of these things be measureable, and most of all, do something worth talking about! Just make sure the talk is positive, not negative. Do what you promise and promise only what you can do.
Tags: event launch communications | event launch communications | word of mouth advertising | Marketing strategies | marketing campaign